A successful brand activation is about more than introducing a product. It is also about creating meaningful experiences that allow guests to interact with and connect with a brand.
We were excited to be part of Blackmores Malaysia's launch of its new Multivitamins + Habbatus Sauda Plus supplement, in collaboration with Watsons Malaysia, where Minilux curated a customised Essential Oil Roller Workshop as part of the launch programme.
Rather than bringing our usual workshop setup, we worked closely with the client around the event's theme and product to create a wellness experience that complemented the launch, incorporating Habbatus Sauda Oil into our signature workshop.
Bringing Aromatherapy into a Brand Activation
For the event, we introduced our Signature Essential Oil Roller Workshop, giving participants the opportunity to explore different scents and create their own personalised essential oil roller.
The workshop offered guests a hands-on activity alongside the product launch, allowing them to engage with the wellness theme through scent exploration and creative blending.
What made this activation particularly special was how we adapted our usual workshop concept to complement Blackmores' featured product and brand identity.
A Customised Workshop, Tailored to the Brand
We believe a workshop should feel like part of the event, rather than simply an activity set up alongside it.
For Blackmores, we customised several elements of our Signature Essential Oil Roller Workshop to create a more cohesive brand experience.
1. Incorporating Habbatus Sauda Oil
Instead of our usual carrier oil blend, we incorporated Habbatus Sauda Oil as the base for the essential oil rollers. This allowed participants to experience the featured ingredient in a different format while learning about its traditional uses.
2. A Tailored Essential Oil Scent Menu
We customised our essential oil selection according to the client's preferences, creating a curated scent menu that allowed participants to explore different fragrance profiles and formulate their own blends.
3. Brand-Aligned Decorations
We also adapted the visual details of our workshop setup to complement Blackmores' brand colours. Our usual dried flower decorations were changed to blue, while the decorative crystals were also selected in matching blue tones.
These small details helped bring the workshop setup together with the overall event identity.
4. Customised Workshop Presentation
Beyond the ingredients and decorations, we also tailored our presentation and workshop flow to suit the product launch format. This ensured the activity was presented in a way that complemented the programme and allowed guests to participate comfortably within the event.
More Than Just a Workshop Activity
The launch brought together guests, business partners and wellness enthusiasts to celebrate Blackmores' latest product.
The event was officiated by Blackmores Asia Managing Director Andrew Fuary, followed by a special appearance by Dato' Sri Siti Nurhaliza, who shared insights from her career and spoke about the importance of maintaining a healthy lifestyle and staying consistent with our wellness routines.
Being part of a product launch of this scale gave us the opportunity to see how an interactive wellness workshop can complement a brand's marketing efforts.
Instead of a conventional product showcase, guests could take part in an activity, explore ingredients and leave with something they had personally created. It added an experiential element to the event while giving the brand another touchpoint to connect with its audience.
Creating Customised Workshops for Your Brand
Every brand has its own identity, audience and objectives. We believe the workshops that accompany these events should reflect that too.
At Minilux, our Essential Oil Roller Workshop and other DIY wellness experiences can be customised for:
- Product launches: Incorporate featured ingredients or products into a hands-on workshop experience.
- Brand activations: Create interactive activities that encourage guest participation and brand engagement.
- Experiential marketing events: Offer guests something memorable to create, explore and take home.
- Corporate events and wellness days: Bring teams together through creative, sensory-driven wellness activities.
From customising ingredients and scent selections to adapting decorations, packaging and workshop presentation, we work with clients to develop an experience that complements their event theme and brand identity.
Our workshops can be arranged in classroom or booth-style formats, depending on the event setup, audience size and programme requirements.
For eligible corporate programmes, our workshops are also HRDC claimable or available on a self-pay basis.
Thank You, Blackmores & Watsons Malaysia
A big thank you to Blackmores Malaysia and Watsons Malaysia for having us as part of this special product launch and trusting us to bring a customised wellness experience to the programme!
We look forward to creating more opportunities where wellness, creativity and brand experiences come together.
Planning a product launch, brand activation or experiential marketing event?
Let's create a customised workshop that gives your guests more than just something to attend, give them something memorable and unique to experience!
Get in touch with us to explore our Signature Essential Oil Roller Workshop and other customisable DIY wellness experiences.